Mrs Gardiner's husband, Fergus, a 40-year-old solicitor, was initially less than keen on the idea of the advert. The range has been on sale in Boots and independent pharmacies since late last year. The advert promotes their Elave range with the slogan "Nothing to Hide". The business, based in Dundalk, Ireland, was started by her grandfather in 1934. Mrs Gardiner, who juggles running the company with bringing up three children - Sophie, 11, Tom, ten and four-year-old Patrick - took over Ovelle seven years ago. "And in any case, New Zealanders are so laid-back that they made it seem totally natural." "Everyone on the set was naked so we were all in it together. "Now I know what it must be like to visit a nudist camp because what they say is true: you do actually stop noticing you're naked after a while. She said: "We filmed in New Zealand and on the flight over, I was nervous about stripping off in front of all these beautiful people, but I couldn't think about myself, I just wanted the advert to be perfect. The advert, produced in March, was filmed on a closed set with all the production staff naked to put the actors, and Mrs Gardiner, at ease. The advert parodies the familiar format of a beautiful white-coated "expert" strolling around a busy cosmetics institute - but in this case the voluptuous blonde is nude. "I'm the one in the background, behind the laptop - but I'm definitely naked." "But as a mother of three children, I didn't think I was the right choice for the front of the ad so we went for someone a bit easier on the eye. "I realised that by appearing myself, it would demonstrate my commitment to the product and show I really do care about the issue. "I thought having everyone naked would get the message across that we have nothing to hide. "The idea behind the film is that many skincare products are filled with harsh chemicals and irritants which promote conditions such as eczema, whereas ours are natural and organic," said Mrs Gardiner, who runs Ovelle Pharmaceuticals. The advert, believed to be the first featuring full-frontal nudity to target the UK market, features Mrs Gardiner sitting naked behind a laptop in a mocked-up laboratory, surrounded by dozens of other naked "scientists". The 37-year-old mother of three shed all her clothes to film a 60-second promotional video for her new skincare product.Īnd it has now been seen by more than 340,000 people via website YouTube.
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